EXPERTS IN EXPERIENCE DESIGN
FOR SPORTS, BETTING & GAMING

We design user experiences that work in live, regulated environments for sportsbook platforms, kiosks, apps and large-scale systems.

PROJECTS that reflect the impact of our work.

Client: BettorEdge
Client: BettorEdge
$50m+
Total Market Order Value

Total increase in bets placed by BettorEdge users since UX uplifts

75%
User Retention at 30 Days

We made BettorEdge a stickier product with more onboarding flows that raised the profile of sticky features that users loved.

50k+
Total Market Order Volume

Shorter resolution cycles compared to traditional manual processes.

These numbers represent more than performance - they reflect a long-term partnership, consistent delivery, and measurable results across strategy, design and development.

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*Metrics reported in 2024 - these have since increased over time

WE HELP OUR CLIENTS GAIN RECOGNITION
We do work that wins awards for our clients, focusing on best-in-class experiences and creative that is tailored to their goals.
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What we do at OxiWorks...

With over 25 years combined experience across Product Design & UX, we have a track record of delivering innovative and award-winning design solutions.

We partner with our clients to help put the customer at the centre of the design process, ensuring anything we do solves real problems for the user whilst having a positive impact on business outcomes.

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Having successfully delivered branding projects for a range of clients, we take pride in our process, ensuring your new identity lands with impact within its respective market.

We apply creative & critical thinking in order to produce relevant and remarkable brand propositions that help organisations to connect with their audience.

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From competitor analysis through to in-depth user studies, research is at the heart of our design process and the key to developing customer-centric solutions.

We utilise a range of different research methods depending on the type of project to ensure our deliverables meet and exceed the needs of end users.

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Our UX and Product strategies fit around your business goals and ways of working.

Whether you’re agile, lean or have a startup mentality, we devise bespoke strategies to ensure our work integrates with maximum effectiveness.

In addition to this, we support organisations with formulating their internal design ops strategies to allow continuous integration and design processes and systems.

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SELECTED WORK

RECENT PROJECTS

A selection of projects where creativity, strategy and execution came together to deliver real impact.

Work That Speaks
Halo
Healthcare & Fitness

Healthcare startup Halo experienced rapid growth during the COVID-19 pandemic due to their efficient UK government backed PCR testing service. As the demand for COVID testing declined, we partnered with Halo to help them move into the blood testing market, an area of rapid growth.

scope of work
UX
PitcheroGPS
Healthcare & Fitness

PitcheroGPS offers GPS tracking and performance analysis for athletes and teams — real-time movement, exertion and match metrics.

scope of work
SEAT Cars UK
Technology

With cap hpi, we designed SEAT Total Cost of Ownership tools for company car drivers and Fleet Management tools for business customers.

scope of work
Flutter UKI
Betting & Gaming

After Sky Betting & Gaming and the Fox US deal, Flutter built a high-volume international sportsbook platform, later white-label for group brands.

scope of work
UX
Planet Sport - TEAMtalk
Sports Media

TEAMtalk is a leading UK football and transfer news site, online since the mid-90s. This rebrand and web overhaul supports the next growth phase.

scope of work
Testimonials

“Oxi has helped us deliver the biggest design transformation in the company in recent times - supporting us to make strategic decisions and implementing our evolving design system.”

Rob Gill
Head of Design, Flutter UKI (SkyBet, Betfair & Paddy Power Brands)

“OxiWorks have added superb brand and UX/UI design capabilities to our growing business thanks to their creative organised and knowledgeable team.”

Andy Roberts
Chief Marketing Officer, Planet Sport

“You've helped us understand our customers and identify their needs. Using their extensive industry knowledge, they have provided powerful design solutions that set us up to transform the US retail betting experience.”

Bryan Brown
Senior Product Manager, Caesars Sportsbook & Casino

Real feedback from our clients who trusted us to think deeper, move faster and deliver best-in-class design work that actually performs for their business.