BettorEdge works differently to traditional sports betting — users exchange bets peer-to-peer rather than against the house. The platform builds transparency in: follow friends, bet with or against them.
How we solved the problem
Partnered from Autumn 2020 to overhaul the product for the expanding US betting market. Design sprints fed core journeys into dev. Collaborated with Hot Paper Lantern on brand. Workshops and user testing in Minneapolis.
Outcomes: $50m+ market order value | 75% retention at 30 days | 500k+ order volume.
Clear process, strong execution,and reliable delivery. They understood our constraints quickly and translated complex requirements into a clean, scalable solution without unnecessary friction.
Clear process, strong execution,and reliable delivery. They understood our constraints quickly and translated complex requirements into a clean, scalable solution without unnecessary friction.