CLIENT CASE STUDY

William Hill US

Betting & Gaming

Client

William Hill US

Project background

A long term client of ours, we worked with William Hill to create an industry leading sports betting experience in bricks and mortar venues across the United States following the repeal of PASPA legislation in 2018. The solution designed needed to cater for a number of different users, from supporting staff in the day-to-day running of the sportsbook to customers browsing and making sports bets in William Hill venues.

How we solved the problem

Following an extensive initial discovery phase extending from a project with William Hill UK, we were brought on-board to work with US teams to understand and progress a number of opportunities: - To help evaluate ergonomic factors for Kiosk and POS hardware across US sportsbook venues. - To conduct research with internal and external users for software requirements. - Design and validate Kiosk, POS and Back Office software. After 3 years we helped launch in West Virginia, Iowa, Indiana and Mississippi. Credit: Evoke Creative - Hardware Design & Renders

See the Results
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Michael Anderson
Head of Product, SaaS Platform
5
Clear process, strong execution,and reliable delivery. They understood our constraints quickly and translated complex requirements into a clean, scalable solution without unnecessary friction.
Michael Anderson
Head of Product, SaaS Platform
5
Clear process, strong execution,and reliable delivery. They understood our constraints quickly and translated complex requirements into a clean, scalable solution without unnecessary friction.