The Bet Funnel - Why Sportsbooks Are Optimising Too Late | OxiWorks

CONTENTS

WHATS COVERED?

The Bet Funnel - Why Sportsbooks Are Optimising Too Late

This 10-page report breaks down the Bet Funnel framework, from Awareness through to Bet Placement. The report includes:

The complete Bet Funnel framework, from Awareness through to Bet Placement
Why bettors see sportsbooks as a transaction point, not a discovery platform
How football fans build betting intent throughout the week
The hidden "Disruption Layer" and its impact on final bet selection
Key user pain points and unmet needs across every stage of the journey
Practical innovation opportunities for Product, UX and Research teams

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AUTHORS & CREDITS

We would like to extend a heartfelt thank you to those in the Betting & Gaming industry who have contributed to this report during it's creation. All credits are listed in the output report where applicable.

Rick Stead

Director & Co-Founder @ OxiWorks

Matt Balcers

Director & Co-Founder @ OxiWorks

+ OxiWorks Team

The Wider OxiWorks Team