SEAT: Total Cost of Ownership & Fleet Manager


SEAT Cars UK | cap hpi

Project Background

SEAT offer a diverse range of stylish and reliable cars, known for their performance, technology, and affordability. With a strong presence in the UK market, SEAT provide businesses with company car and fleet solutions.

OxiWorks were asked as part of a broader design contract with cap hpi to provide User Experience design services to help design the SEAT Total Cost of Ownership tools for company car drivers and also Fleet Management tools.

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How we solved the problem

Partnering with the cap hpi delivery teams in the UK we conceptualised early ideas based on the brief from SEAT Cars UK: To deliver a robust Total Cost of Ownership Calculator for company car drivers. In addition to this we were requested to look at early design for Fleet Management tools for businesses.

A company car driver can expect to pay vehicle benefit tax. Therefore during the evaluation stage of a purchaser enough information needs to be provided around the effect on net pay for a company car.

The CO2 emissions of the vehicle and the first year vehicle excise duty also have a bearing on that total cost.

We discovered during user testing that a key feature would be to enable users to compare SEAT vehicles against other similar vehicles (that should be user selected via registration or by selecting the manufacturer, model and vehicle derivative).

We were able to also introduce this new design language for the TCO Calculator to the Fleet Manager and extend some of the features to this side of the business.

This allowed either bulk upload or manual input of existing fleet vehicles. SEAT vehicles could then be chosen and compared as a full fleet cost.

Both journeys accumulated in details capture to enable SEAT to follow up with the customer whilst also sharing output via email with the customer, providing them with details to support the decision making process.


User Experience Design
User Interface Design
User Research & Optimisation


Mobile Web
Desktop Web


cap hpi TCO
cap hpi Fleet Manager

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